I worked with TRO, in collaboration with PepsiCo and Fuse, to design the graphics for three immersive fan zone experiences at the UEFA Champions League Final—one of the most high-profile events in global sport. From concept to delivery, I was responsible for all graphic design across the activations, working strictly within Pepsi’s brand guidelines to ensure consistency while pushing creative boundaries to deliver bold, engaging visuals that truly brought each space to life.

Each fan zone offered a unique experience. For the Pepsi Pulse Ball, a high-energy football challenge, I created vibrant, dynamic graphics that captured the movement and excitement of the game. The Recycle To Win zone focused on sustainability, where I developed clean, impactful visuals to support PepsiCo’s environmental messaging and encourage fan participation. The Pepsi Mixology bar was all about premium lifestyle branding—I designed sleek, stylish graphics that elevated the space and aligned with the brand’s sophisticated tone.

In addition to the creative work, I also managed the artworking and production of both small- and large-scale assets, including menus, signage, wayfinding, and large-format prints for architectural wraps and backdrops. Attention to detail was key in ensuring every touchpoint—whether up close or at scale—was perfectly aligned with Pepsi’s visual identity and delivered to a high production standard.

These fan zones were instrumental in creating a strong, memorable on-site presence for Pepsi, and my design work played a key role in connecting fans to the brand through immersive, visually impactful experiences.