Avarto Solutions is a leading force in the UK’s outsourced credit management industry. With a portfolio that includes managing millions of customer accounts annually, the company plays a pivotal role in supporting businesses with their financial operations. Their focus is on creating smoother, more efficient journeys for both clients and end-users, and they pride themselves on being a dependable, forward-thinking partner. This commitment is encapsulated in their brand ethos: “Where convenient and easy financial services support today’s lifestyle. For happy users.”

This ethos reflects a broader ambition—one that goes beyond transactions and balances. It’s about enabling people to interact with their finances in ways that are intuitive, empowering, and even enjoyable. The emphasis is not just on service, but on experience—on making financial interactions part of a seamless lifestyle rather than a cumbersome obligation.

Given this bold and contemporary vision, the visual identity we crafted for Avarto had to reflect the same energy and clarity. The result is a dynamic and innovative design language that speaks to the heart of their user-centric philosophy. Every element—from typography and color palette to iconography and motion—was chosen to represent fluidity, trust, and technical sophistication.

At the center of this identity is the Avarto app, designed as the gateway to the brand’s service ecosystem. The visual system embodies the seamless transaction cycle users experience within the app—fluid motion paths, clean interfaces, and intuitive flows that reduce friction and elevate ease of use. The design solution doesn’t just look striking—it functions as a visual metaphor for efficiency, clarity, and control.

In essence, this identity doesn’t just support Avarto’s digital tools—it amplifies their promise to modern users: that financial services should feel empowering, not overwhelming; fast, not fragmented; and above all, built around people—not processes.