While at forpeople, I contributed to the creative development of a bold, limited-edition can collection for Fanta in collaboration with global music icon Billie Eilish. The campaign was designed to resonate with a late-teen, Gen Z audience by blending the vibrant personality of Fanta with Billie’s distinctive visual world.

The collection spotlighted a range of signature Fanta flavours—Orange, Lemon, Mango Dragonfruit, Elderflower, Exotic, and Cassis—each brought to life through expressive, eye-catching designs. Inspired by Billie’s artistic identity, the visuals were immersive, characterful, and just the right side of unexpected—leaning into a style that felt both edgy and playful.

I was involved from the early stages of concept development through to detailed artworking, ensuring seamless execution across the range. A key part of my role was the thoughtful integration of both Fanta’s and Billie’s brand guidelines—balancing creative experimentation with authenticity, while maintaining visual cohesion across SKUs and formats.

The final outcome was a vibrant, collectible series that merged pop culture with consumer product design. It successfully captured the attention of a youthful market and reaffirmed Fanta’s position as a playful, culturally connected brand.