Since 1985, Comic Relief has raised over a billion pounds to help fight poverty around the world. The Red Nose Day event held every year has played a key role in these global fundraising efforts. 

The two logos are now iconic and recognised by millions of people around the country. The challenge the organisation faced was to keep the brand and the identity relevant in today’s digital world. So they commissioned WhistleJacket with a brand refresh to make Comic Relief and Red Nose Day current and engaging in a busy visual landscape. 

The square Comic Relief logo and the Red Nose Day roundel were carefully refined and reshaped to be flexible, and work powerfully across all printed collateral and online channels.